An Introduction to Modern Product Discovery Practices
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An Introduction to Modern Product Discovery Practices@ttorresโs product discovery keynote from Productized Conference 2016.
Goal: learn fast
(Output ยป Outcome)
- Are we meeting stakeholder needs?
- Can customers us it?
- Do customers want a solution?
- Are we solving a problem customers care about?
- Are we droving toward a desired outcome?
The Opportunity Solution Tree: Desired Outcome (OKR) ยป Opportunity (JTBD/product strategy) ยป Solution ยป Experiment