An Introduction to Modern Product Discovery Practices

@ttorres’s product discovery keynote from Productized Conference 2016.

Goal: learn fast

(Output » Outcome)

Are we meeting stakeholder needs?

Can customers us it?

Do customers want a solution?

Are we solving a problem customers care about?

Are we droving toward a desired outcome?

The Opportunity Solution Tree: Desired Outcome (OKR) » Opportunity (JTBD/product strategy) » Solution » Experiment