Designing features using Job Stories
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https://www.pebbleroad.com/articles/the-job-to-be-done-theory-for-designersMaish Nichani offers some great examples and advice for designs using the JTBD framework.
JTBD research aims to understand jobs:
- What the job is hired to do
- In what situations are they needed
- Challenges in completing
- Criteria of evaluating success
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