UX and CX: Same Language; Different Dialects

@jmspool’s take on the origin stories of UX and CX, and how shifting from a role to skill mindset alongside a mixed methods approach can offer more impact.

Mixed methods for the win!

Creating an integrated team, with both the skills of large-sample quantitative analytical modeling and small-sample qualitative ethnographic studies, provides a powerful combination. Integrated teams have a wider toolset to apply to complex challenges.