UX and CX: Same Language; Different Dialects
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UX and CX: Same Language; Different Dialects@jmspoolโs take on the origin stories of UX and CX, and how shifting from a role to skill mindset alongside a mixed methods approach can offer more impact.
Mixed methods for the win!
Creating an integrated team, with both the skills of large-sample quantitative analytical modeling and small-sample qualitative ethnographic studies, provides a powerful combination. Integrated teams have a wider toolset to apply to complex challenges.
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