UX and CX: Same Language; Different Dialects
🔗️ @jmspool’s take on the origin stories of UX and CX, and how shifting from a role to skill mindset alongside a mixed methods approach can offer more impact. https://articles.uie.com/ux-and-cx-same-language-different-dialects/
Mixed methods for the win!
Creating an integrated team, with both the skills of large-sample quantitative analytical modeling and small-sample qualitative ethnographic studies, provides a powerful combination. Integrated teams have a wider toolset to apply to complex challenges.