An Introduction to Modern Product Discovery Practices

@ttorres’s product discovery keynote from Productized Conference 2016.

Goal: learn fast

(Output » Outcome)

• Are we meeting stakeholder needs?
• Can customers us it?
• Do customers want a solution?
• Are we solving a problem customers care about?
• Are we droving toward a desired outcome?

The Opportunity Solution Tree: Desired Outcome (OKR) » Opportunity (JTBD/product strategy) » Solution » Experiment