It’s Never a Good Time to Do Research

@mulegirl’s take on the excuses we make not to run a research study and accepting the discomfort of asking questions.

Why design research is postponed.

The truth is that people tend to procrastinate and avoid activities that make them anxious in favor of those that deliver immediate satisfaction, and then justify their behavior with excuses after the fact.

Terrific analogy for the role research in our own lives and how ridiculous it would be to use the same cadence or excuses for not doing research.

Imagine you were going to buy a new car and I said that you couldn’t talk to anyone who had recently bought a car or read any reviews, or consider the real-world driving conditions. All you could do is run a 10-question survey of whoever volunteered to answer with no incentive and no follow-up.