Chronologically

1. The Power of Insights: A behind-the-scenes look at the new insights platform at Uber

   Etienne Fang gives a thorough and inspired write up of Uber’s approach to sharing research insight.

2. Sensemaking & structure: how Airtable changed my practice

   @wonkyearrings tips on note-taking during research sessions using Airtable.

3. Managing Research Insights at a Portfolio Level

   @wonkyearrings shares some really interesting tips on building a portfolio level research repository in Airtable.

4. Jobs to be done personas

   @productherapist’s advice in creating personas supported by JTBD research.

5. Testing content and user research

   Jonathan Richardson outlines some techniques for researching and testing content.

6. Jobs To Be Done

   An excerpt from @jimkalbach latest book The Jobs To Be Done Playbook.

7. A simple technique for evaluating content

   Pete Gale’s brilliant highlighter technique for testing content.

8. Zoompathy. Coming to a research project near you?

   @bowmast on the importance of context in qualitative, the tradeoffs we incur with remote research and how to challenge them.

   Tradeoffs and risk.

   …short-term reliance on research methods without explaining the tradeoffs may risk training our clients to accept what appears to be a more convenient option. As design-at-pace sometimes seems more user-scented than centered…

9. Undemocratising User Research

   @SaswatiSM’s argument against democratised research.

   Love this definition of a researcher ❤️

   A researcher is a dynamic thinker who has to adapt their methods and questions based on who is in front of them, how much they have already learnt and what new areas could be probed on.

   Saswati makes some great observations about analysis paralysis.

   More data is not equal to better data.

   … the ambitious were burnt out and the less ambitious, lowered the quality of their output or just gave up. None of these are outcomes you would want in your organisation on a regular basis.

   Actual outcomes.

   So what we really got was not a new pool of researchers but an access to some skill sets which we would normally not have got if we went via the typical prioritization route for their time and skills.

   Goals for strategic researchers.

   As a UX Research Lead, I would like 80% of my team’s time to go towards discovering the right opportunities. This will require UX Researchers to enhance certain skills — do more literature reviews, get better at identifying and tracking trends over time, improve one’s story-telling and quantitative market sizing skills to be able to own the full narrative around an opportunity.

10. Scaling UX Research: how to train an army of (non)researchers

    @egomezspain’s argument for training non-researchers and tips for doing so.