Tagging: JTBD
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Jobs To Be Done: One Key Idea About How To Build Products And Services In Post-Pandemic Times
@Sajal4mThen’s interesting take of the challenge and opportunity for small businesses in post-pandemic age through the lens of JTBD.
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Jobs to be done personas
@productherapist’s advice in creating personas supported by JTBD research.
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Jobs To Be Done
An excerpt from @jimkalbach latest book The Jobs To Be Done Playbook.
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The most important moments to talk to users
Jordan Jackson outlines the two most important moments to speak to customers.
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Questions that I have found useful
Jordan Jackson’s inspired post with a huge list of incredibly useful research questions to use with specific research methods.
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An Introduction to Modern Product Discovery Practices
@ttorres’s product discovery keynote from Productized Conference 2016.
Goal: learn fast
(Output » Outcome)
- Are we meeting stakeholder needs?
- Can customers us it?
- Do customers want a solution?
- Are we solving a problem customers care about?
- Are we droving toward a desired outcome?
The Opportunity Solution Tree: Desired Outcome (OKR) » Opportunity (JTBD/product strategy) » Solution » Experiment
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JTBD Analytics - What jobs are site visitors trying to get done?
An interesting method of surfacing jobs from website analytics data such as search logs.
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Job Stories — Best Friend of Sales
@sboyd47 suggests how job stories could benefit the entire organisation but more specifically sales by offering an extended emotional shared-language.
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Designing features using Job Stories
Maish Nichani offers some great examples and advice for designs using the JTBD framework.
JTBD research aims to understand jobs:
- What the job is hired to do
- In what situations are they needed
- Challenges in completing
- Criteria of evaluating success
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Designing features using Job Stories
Alan Klement explaining how JTBD job stories can help during the feature design phase. Bonus urls to comments highlights!
Bonus urls to comments highlights: