Tagging: Quantitative

1. The Clearleft Podcast: Measuring Design

   The smart folks at Clearleft and co. discuss what can, can’t, should and shouldn’t be measured of design and user experiences.

2. How to pick the right UX research method

   Elisa Baliani shares her research cheat sheet for selecting the right research method and tips for better planning. Mixed methods FTW!

3. The ultimate guide to Google Analytics for UX designers

   @aliceemmwalker gives some great advice for using Google Analytics for UX designers.

4. Questions that I have found useful

   Jordan Jackson’s inspired post with a huge list of incredibly useful research questions to use with specific research methods.

5. How to use Google Analytics for UX Research

   @kristi_bee has written a great primer for using Google Analytics for UX research.

6. How to Do a UX Review

   @mrjoe gives a great introduction to the expert review method in this 24 Ways article.

7. How to use an ERT test to unlock more constructive design conversations

   This technique helps us understand how stakeholders and users feel about the designs we create and gives us focus on what needs to change.

8. Five dysfunctions of ‘democratised’ research. Part 4 – Quantitative fallacies

   @leisa’s fourth post about scaling research, this addressing the risks of quantitative research.

9. Combining quantitative and qualitative data

   Some really interesting thinking by @steph_marsh81 about qual+quant and where research findings should exist.

10. UX and CX: Same Language; Different Dialects

    @jmspool’s take on the origin stories of UX and CX, and how shifting from a role to skill mindset alongside a mixed methods approach can offer more impact.

    Mixed methods for the win!

    Creating an integrated team, with both the skills of large-sample quantitative analytical modeling and small-sample qualitative ethnographic studies, provides a powerful combination. Integrated teams have a wider toolset to apply to complex challenges.