Tagging: Mixed Methods
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Reconciling the Differences in Our Data: A Mixed-Methods Research Story
Caryn Kieszling and Sera Mirchandani show us how we can avoid conflict and provide better recommendations when we unite qual and quant with a mixed-methods approach.
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UX and CX: Same Language; Different Dialects
@jmspool’s take on the origin stories of UX and CX, and how shifting from a role to skill mindset alongside a mixed methods approach can offer more impact.
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Combining quantitative and qualitative data
Some really interesting thinking by @steph_marsh81 about qual+quant and where research findings should exist.
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How to pick the right UX research method
Elisa Baliani shares her research cheat sheet for selecting the right research method and tips for better planning. Mixed methods FTW!