Tagging: Qualitative

1. The Clearleft Podcast: Measuring Design

   The smart folks at Clearleft and co. discuss what can, can’t, should and shouldn’t be measured of design and user experiences.

2. How to pick the right UX research method

   Elisa Baliani shares her research cheat sheet for selecting the right research method and tips for better planning. Mixed methods FTW!

3. How to use an ERT test to unlock more constructive design conversations

   This technique helps us understand how stakeholders and users feel about the designs we create and gives us focus on what needs to change.

4. Combining quantitative and qualitative data

   Some really interesting thinking by @steph_marsh81 about qual+quant and where research findings should exist.

5. UX and CX: Same Language; Different Dialects

   @jmspool’s take on the origin stories of UX and CX, and how shifting from a role to skill mindset alongside a mixed methods approach can offer more impact.

   Mixed methods for the win!

   Creating an integrated team, with both the skills of large-sample quantitative analytical modeling and small-sample qualitative ethnographic studies, provides a powerful combination. Integrated teams have a wider toolset to apply to complex challenges.

6. Themes Don’t Just Emerge - Coding the Qualitative Data

   Erika Yi’s quick guide to qualitative coding for research analysis.

7. Reconciling the Differences in Our Data: A Mixed-Methods Research Story

   Caryn Kieszling and Sera Mirchandani show us how we can avoid conflict and provide better recommendations when we unite qual and quant with a mixed-methods approach.