Tagging: Behavioral

1. How To Describe A Job To Be Done

   This podcast episode helped me recognise what I find interesting about the JTBD framework. Alan Klements’s concept of progress taps into futures thinking which I hadn’t appreciated before now.

2. What people say and do: a visual metaphor

   Oh hi, don’t mind me, I’m just going to park this big red bus here as a visual metaphor to remind us that, when usability testing, to **focus on what people do** *rather than what they say*.