Tagging: Measurement

1. Getting all emotional with BERT

   A good introduction to the BERT (bipolar emotional response testing) technique.

2. How to Measure Emotion

   @dannyhearn_me’s introduction to measuring emotion using the BERT technique.

3. Metrics Mountain - a realistic visualisation of any customer lifecycle metrics

   @jboogie makes a suggested replacement for the funnel metaphor. Introducing the Metrics Mountain.

4. An Introduction to Modern Product Discovery Practices

   @ttorres’s product discovery keynote from Productized Conference 2016.

5. Testing content and user research

   Jonathan Richardson outlines some techniques for researching and testing content.

6. Asking Better Questions

   @johncutlefish shares his approach for asking better questions to understand what to measure.

7. TBM 50/53: The Curse of Success Metrics

   @johncutlefish shares his observations of why teams find success metrics challenging and how to help them make more impactful progress.

8. TBM 17/53: Measuring to Learn vs. Measuring to Conform

   @johncutlefish on the intent and boundaries of measurement.