Tagging: Measurement

1. TBM 17/53: Measuring to Learn vs. Measuring to Conform

   @johncutlefish on the intent and boundaries of measurement.

2. TBM 50/53: The Curse of Success Metrics

   @johncutlefish shares his observations of why teams find success metrics challenging and how to help them make more impactful progress.

   1. Uncertainty is a good thing, it means there is opportunity to learn and make change.
   2. Be flexible. Follow the spirit of experimentation and try something different.
   3. Create a culture of safe failure and encouraged learning.

   Consider the term "success metric". We've already jinxed the effort. We are already afraid of failing and learning.

3. Asking Better Questions

   @johncutlefish shares his approach for asking better questions to understand what to measure.

4. Testing content and user research

   Jonathan Richardson outlines some techniques for researching and testing content.

5. An Introduction to Modern Product Discovery Practices

   @ttorres’s product discovery keynote from Productized Conference 2016.

   Goal: learn fast

   (Output » Outcome)

   • Are we meeting stakeholder needs?
   • Can customers us it?
   • Do customers want a solution?
   • Are we solving a problem customers care about?
   • Are we droving toward a desired outcome?

   The Opportunity Solution Tree: Desired Outcome (OKR) » Opportunity (JTBD/product strategy) » Solution » Experiment

6. Metrics Mountain - a realistic visualisation of any customer lifecycle metrics

   @jboogie makes a suggested replacement for the funnel metaphor. Introducing the Metrics Mountain.

7. How to Measure Emotion

   @dannyhearn_me’s introduction to measuring emotion using the BERT technique.

8. Getting all emotional with BERT

   A good introduction to the BERT (bipolar emotional response testing) technique.