Collecting

1. Five dysfunctions of ‘democratised’ research. Part 1 – Speed trumps validity

   @leisa’s calls out the tradeoffs of compromising speed with validity, the first of five research dysfunctions.

   It’s not a coincidence that people usually start with ‘build’ and rushing to MVP when talking about the ‘learn, build, measure’ cycle.

   What do we mean by validity? In the simplest terms, it is the measure of how well our research understands what we intend for it to understand.

   […] if the work that results from your research findings is going to take more than one person more than a week to implement, it might be worth increasing the robustness of your research methodology to increase confidence that this effort is well spent.

2. From insights to actions. Or, what should we do with this research?

   @leisa explains what steps need to be taken to make research actionable, what questions need to be asked and who needs to be involved.

3. Service mapping to make friends and influence stakeholders

   Louise Nicholas and Katherine Wastell of Co-op explain the benefits of service mapping with stakeholders.

4. We Got Homebrew Covered

   An evening of beer @eleven_ty and music covers

5. We need to stop talking about usability testing…

   Christina Li of @melonxdesign waxes lyrical about asking the right questions and choosing the right research method.

6. How to Measure Emotion

   @dannyhearn_me’s introduction to measuring emotion using the BERT technique.

7. Getting all emotional with BERT

   A good introduction to the BERT (bipolar emotional response testing) technique.

8. Making Research Count by Cyd Harrell

   @adactio shares a live blogging of @cyd-harrell’s Event Apart talk Making Research Count.

9. Shadowing & dogfooding… or how we research for Monzo’s internal product

   @thea_aj lifts the lid on how Monzo researches for internal products.

10. Creating a collaborative and evidenced content style guide by Lizzie Bruce

    @CakeContent announces a very exciting collaborative evidence-based content style guide. Amazing work! 👏️