Chronologically

1. Ethical Maturity in User Research

   @maria_rosala from Nielsen Norman Group writes about ethical maturity in user research and their assessment.

2. The Hypothesis Prioritization Canvas

   @jboogie’s 2x matrix for prioritising hypotheses.

   The idea is that we write our ideas, not as requirements, but as our best guesses for how to deliver value and with clear success criteria to tell us whether our idea was valuable and we delivered it in a compelling way.

3. Metrics Mountain - a realistic visualisation of any customer lifecycle metrics

   @jboogie makes a suggested replacement for the funnel metaphor. Introducing the Metrics Mountain.

4. 10 Usability Heuristics for User Interface Design

   @jakobnielsen’s 10 usability heuristics guidelines for interaction design.

5. Stanford Guidelines for Web Credibility

   Stanford’s 10 guidelines for boosting a website‘s credibility.

6. @asktog’s thorough revised and expanded first principles of interaction design.

7. On Expertise, Mistakes, and Baking Bread

   A nice little post form @jseiden about making and recognising mistakes, leaning and bread making.

8. Aaker Brand Personality Dimension

   An interesting introduction into Aaker’s five dimensions of brand personality.

9. Reconciling the Differences in Our Data: A Mixed-Methods Research Story

   Caryn Kieszling and Sera Mirchandani show us how we can avoid conflict and provide better recommendations when we unite qual and quant with a mixed-methods approach.

10. 5 steps to better research

    Time and again, decisions made during a research project come back to haunt us. Square up to the usual suspects and take 5 steps toward delivering better research.