Collecting

1. UX Design and Service Design are Growing Ever Closer

   Andy Budd’s take on the similarities and inevitable merging of UX Design and Service Design.

2. Service or servitude — are you a superhero or a slave?

   An inspirational post by Carlos from Happy Startup School discussing the idea of “service vs servitude”

3. Why I can’t convince executives to invest in UX (and neither can you)

   Jared Spool explains there is no silver bullet to gaining executive UX buy-in. Instead, a tactful discovery of executive convictions that could leverage a sympathy for UX

4. User personas - don’t let them die…

   Anna Miedzianowska’s advice on keeping personas alive, improving cross-team buy-in, and including them into your daily process.

5. A designer’s guide to Parkinson’s Law of Triviality

   Daniel Burka from Google Ventures shares techniques of how to manage misaligned team focus and prevent “bikeshedding”.

6. What makes a good question

   Part of Chris How’s three-parter blog post ’How to get better answers from asking better questions’, this post walks you through 8 top tips for forming better questions for customer and stakeholder interviews, and surveys.

7. The Lean Event — Day One

   Matt Jukes’ live blog notes from day one The Lean Event, Brighton, UK.

8. The Art of Storytelling

   Julie Zhuo talks of the power of story telling, timing and understanding people.

9. Unicorns don’t exist. Generalists do.

   Emmet Connolly from Intercom explains the merits of generalist and specialist designers and who and when to add to your team.

10. The User’s Journey

    Donna Lichaw describes the process of story mapping to discover the “why” of user behaviour and validate design hypothesis.