Links

1. Combining quantitative and qualitative data

   Some really interesting thinking by @steph_marsh81 about qual+quant and where research findings should exist.

2. Business Origami

   Rachel Jones gives an in-depth overview of the Business Origami research method.

3. Business Origami: A Method For Service Design

   Chenghan Ke shares some useful tips for conducting a Business Origami collabirtive research session.

4. UX and CX: Same Language; Different Dialects

   @jmspool’s take on the origin stories of UX and CX, and how shifting from a role to skill mindset alongside a mixed methods approach can offer more impact.

   Mixed methods for the win!

   Creating an integrated team, with both the skills of large-sample quantitative analytical modeling and small-sample qualitative ethnographic studies, provides a powerful combination. Integrated teams have a wider toolset to apply to complex challenges.

5. Themes Don’t Just Emerge - Coding the Qualitative Data

   Erika Yi’s quick guide to qualitative coding for research analysis.

6. It’s Never a Good Time to Do Research

   @mulegirl’s take on the excuses we make not to run a research study and accepting the discomfort of asking questions.

   Why design research is postponed.

   The truth is that people tend to procrastinate and avoid activities that make them anxious in favor of those that deliver immediate satisfaction, and then justify their behavior with excuses after the fact.

   Terrific analogy for the role research in our own lives and how ridiculous it would be to use the same cadence or excuses for not doing research.

   Imagine you were going to buy a new car and I said that you couldn’t talk to anyone who had recently bought a car or read any reviews, or consider the real-world driving conditions. All you could do is run a 10-question survey of whoever volunteered to answer with no incentive and no follow-up.

7. Critique your shortcut to better designs

   @chrishow shares some inspiring advice for better design outcomes by running design critiques.

   I particularly like Chris’ feedback framing structure.

   I like how … (to pull out a positive thing to keep), and Even better if … (to suggest something to reconsider or change).

8. Ethical Maturity in User Research

   @maria_rosala from Nielsen Norman Group writes about ethical maturity in user research and their assessment.

9. The Hypothesis Prioritization Canvas

   @jboogie’s 2x matrix for prioritising hypotheses.

   The idea is that we write our ideas, not as requirements, but as our best guesses for how to deliver value and with clear success criteria to tell us whether our idea was valuable and we delivered it in a compelling way.

10. Metrics Mountain - a realistic visualisation of any customer lifecycle metrics

    @jboogie makes a suggested replacement for the funnel metaphor. Introducing the Metrics Mountain.