Chronologically

1. The most important moments to talk to users

   Jordan Jackson outlines the two most important moments to speak to customers.

2. Questions that I have found useful

   Jordan Jackson’s inspired post with a huge list of incredibly useful research questions to use with specific research methods.

3. How to use Google Analytics for UX Research

   @kristi_bee has written a great primer for using Google Analytics for UX research.

4. Guerrilla Testing - What it is and when to use it

   For some, guerrilla testing is a dirty word. Isn’t it about time we celebrated its strengths and use it when the time is right?

5. The 4 questions to ask in a cognitive walkthrough

   Dr. David Travis outlines the 4 questions to ask during a cognitive walkthrough and gives some useful real-world relatable examples.

   The cognitive walkthrough is a formalised way of imagining people’s thoughts and actions when they use an interface for the first time.

   4 questions during a cognitive walkthrough

   1. Will the customer realistically be trying to do this action?
   2. Is the control for the action visible?
   3. Is there a strong url between the control and the action?
   4. Is feedback appropriate?

6. How to Conduct a Cognitive Walkthrough

   IXD Foundation overview of the cognitive walkthrough method.

   If given a choice – most users prefer to do things to learn a product rather than to read a manual or follow a set of instructions.

   Four questions during a cognitive walkthrough:

   Blackmon, Polson, et al. in 2002 in their paper “Cognitive walkthrough for the Web”

   1. Will the user try and achieve the right outcome?
   2. Will the user notice that the correct action is available to them?
   3. Will the user associate the correct action with the outcome they expect to achieve?
   4. If the correct action is performed; will the user see that progress is being made towards their intended outcome?

   How cognitive walkthroughs differ from heuristic evaluation.

   • Cognitive walkthroughs - goal and task focused
   • Heuristic evaluation - focus on entire product

7. Cognitive Walkthroughs

   Brad Dalrymple gives an overview of the cognitive walkthrough method and shares a useful test spreadsheet template.

   Steps

   1. Identify the user goal you want to examine
   2. Identify the tasks you must complete to accomplish that goal
   3. Document the experience while completing the tasks

   Cognitive walkthrough questions:

   • Will users understand how to start the task?
   • Are the controls conspicuous?
   • Will users know the control is the correct one?
   • Was there feedback to indicate you completed (or did not complete) the task?
   • Was there feedback to indicate you completed (or did not complete) the task?

8. How to Do a UX Review

   @mrjoe gives a great introduction to the expert review method in this 24 Ways article.

9. An Introduction to Modern Product Discovery Practices

   @ttorres’s product discovery keynote from Productized Conference 2016.

   Goal: learn fast

   (Output » Outcome)

   • Are we meeting stakeholder needs?
   • Can customers us it?
   • Do customers want a solution?
   • Are we solving a problem customers care about?
   • Are we droving toward a desired outcome?

   The Opportunity Solution Tree: Desired Outcome (OKR) » Opportunity (JTBD/product strategy) » Solution » Experiment

10. How to use an ERT test to unlock more constructive design conversations

    This technique helps us understand how stakeholders and users feel about the designs we create and gives us focus on what needs to change.